There has been a great deal of talk lately about supply and demand in the arts sparked by Rocco’s recent comments. I have been struggling to decide where I stand on the issue and would like to share a few thoughts, and even more questions, after reading Diane Ragsdale’s Jumper blog entry Supply and Demand Redux.
I agree with Diane Ragsdale that it was an important issue to bring up and deserves close examination. It seems to me that there needs to be a better way to measure demand. Most of you probably know more about how this is measured than I do, but I suspect there are many people who would like to be partaking in the arts but are unable. The first reason that comes to mind is cost. I know I would very much like to be
I also wonder how free performances impact demand. How many people’s demand for the arts are met by all of the free orchestra or chamber music concerts provided by CCM? How many parents pass on going to the Cincinnati Shakespeare Company because their child’s high school just presented Hamlet? They know the quality isn’t nearly as high, but it was free and convenient, making it “good enough”.
Both of the above reasons are extremely difficult for professional organizations to compete against. The symphony can’t let everyone in for free, nor can they present at every local high school. However, how to compete against these things is not the issue here, but rather whether these things are adequately factored into demand. Or if they even should be.
So now having wondered about all these things, I find I am still divided on whether there should be less supply or not. The one thing I am sure of is that there should be more oversight deciding which organizations receive government funding. This is an incredibly complicated issue on which it seems there are too many individual interests to ever be resolved adequately. In a perfect world, each organization would have responsible leadership that knows when to shut the doors and move on, but doesn’t give-up too soon. Being successful in the arts certainly takes a great deal of perseverance. This is of course a dream world that will never exist, but at least it provides a goal to work towards.
And on a closing note, if the Superbowl’s halftime performance is any kind of example of the “art” that the country is typically exposed to, we should all work extra hard to promote arts organizations in any way possible.
Sorry this is so hard to read. I don't know if it was my computer's fault or the website's but I couldn't get it to change the formatting.
ReplyDeleteI generally agree with your thoughts. I think what is being missed is all of the free professional art already available. I think the main issue is the communication needed from these large institutions of the many opportunities currently avaiable.
ReplyDeleteAnother issue is accessibility. It is not just the ticket price but all of the little other costs: parking, dinner, clothes, time. More than the ticket prices, which have been shown to be inelastic, but the total experience that is issue.
I think there is never a "right time" to have the supply and demand discussion, cause the arts are always struggling, but do not mention it when the nation is struggling and trying to find pennies!
As we learned in marketing, free isn't the answer. While there are certainly individuals who would attend the arts if they were more affordable, the majority of individuals presented with free tickets or admission do not attend. Why? There's no accountability. Please see my example below.
ReplyDeletePerson A receives a free ticket from Arts Organization Z. The day of the event finally rolls around and Person A decides not to go to the performance for any variety of reasons, rationalizing that "Hey, I didn't pay for this ticket. It doesn't matter if I go or not."
This is very wrong. Unfortunately, our patrons current or potential don't think past themselves when considering attending a show.
Here's a great blog post about why comp tickets are a bad idea.
http://arts-marketing.blogspot.com/2010/12/why-i-hate-comp-tickets.html