Last week I had the opportunity to attend a City Committee Meeting, as other 5 lovely classmates did so I am afraid I might not be able to bring anything new to the table. Having said so, it was a very interesting experience for me since we do not have that in my country. I do not fully understand what the process is or how is the project going to work or when, where and why did it started.
However, what I did find very valuable about the experience were the arguments on why the city of Cincinnati has to support the arts. I strongly believe in the power of city branding and I believe the art is a very valuable asset that should be exploited as such. That’s actually what really caught my attention. He was talking about the emotional connection people make with a city, in this case Cincinnati.
The argument Mr. Tom Mariner made about the city not having to spend more money or resources on the arts but rather take advantage on what the city has to offer, just let the rest of the people know what the unique assets of Cincinnati are. Show them what makes Cincinnati so special, what the city does best, differently, the pledge of satisfaction the city makes to its citizens and visitors.
I hope the city council finally decides to support this project it seems like a win-win situation, the arts will be better appreciated by Cincinnatians and the city will benefit not only by the intrinsic value of art but also for the economic impact that branding a city as an arts community has such as tourism, creation of jobs, and of course the ripple effect that comes with it.
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